Don Ressler is a leading entrepreneur and innovator of e-commerce fashion giant, TechStyle Fashion Group. He has a long-standing track record in successful technology startups and brand building. Some of the companies he has built or contributed to the development include FitnessHaven.com, Alena Media, and Intelligent Beauty.
Don Ressler is a founding member of TechStyle, and a co-CEO, alongside his long-term business partner, Adam Goldenberg.
Previously JustFab Inc., TechStyle rebranded in 2016, and the new name adequately embodies what the company stands for as a fashion brand that utilizes technology to create unforgettable consumer experiences using digital commerce.
The firm is based in El Segundo, California because the area offers sufficient space for physical and product expansion on centraljerseyworkingmoms.com. The reason for this was that the potential for online sales and marketing platforms in the region was relatively unexplored.
Today, the firm runs an online subscription membership platform that offers fashion products from some of its subsidiaries such as ShoeDazzle, JustFab, Fabkids, and Fabletics.
JustFab (now TechStyle) was founded in 2010 as an online subscription-based fashion retailer, as the third company under Intelligent Beauty.
The company has received over $250 million in funding from major investors such as the Passport Special Opportunity Fund, Technology Crossover Ventures, Shining Capital, Matrix Partners, and Intelligent Beauty, the parent organization on Zimbio.
Owing to the firm’s ability to drive unique and innovative fashion strategies at http://www.bloomberg.com/research/stocks/private/person.asp?personId=1434785&privcapId=37181322&previousCapId=37181322&previousTitle=Intelligent%20Beauty,%20Inc., Kimora Lee Simmons joined the company in 2011 as creative director and president. Her knowledge in fashion and her commitment to her work is what has driven the growth and development of the entity, alongside the quality of service and product design.
In 2013, JustFab acquired children’s clothing subscription service, FabKids, European fashion site, The Fab Shoes, and rival shoe entity, ShoeDazzle. The acquisitions significantly expanded JustFab’s client base into foreign markets in Germany, Spain, France, and Canada.
In the same year, JustFab was able to open its first physical store location, with more set to be launched.
The year also marked the launch of fashion athletic wear brand, Fabletics, in collaboration with Hollywood star, Kate Hudson. Fabletics was that fastest growing brand under the JustFab collective in 2015.
JustFab has other notable collaborations with personalities such as Ellie and Blair Fowler, and Avril Lavigne.
Today, TechStyle is an all-inclusive brand. The reason is that JustFab and Fabletics, have recently launched a men’s line, as well as an all-size clothing campaign.
Don Ressler is a tech innovator who aims at creating the world’s most coveted fashion entity through TechStyle. The personalized service and high-quality clothing provided at very affordable rates are what keep consumers coming back for more.