Author Archives: cymmine

AI Technology Greatly Improving Efficiency of A/B Testing

Those working in digital marketing and e-commerce have a huge responsibility when it comes to optimizing websites. Companies always desire to have more traffic, more user engagement, more personalized customer experiences, and so on. New ideas to increase effectiveness must be tested against the old.

Typically, those performing the comparisons would use traditional A/B testing. This type of test compares two variables to determine which performs better. The two variables must be tested simultaneously, with live user traffic. The test will follow each user to observe how they navigate the page, which links they click, or rather, which ones they do not. When testing between just two variables, the traffic would be split evenly. However, A/B testing can be modified to include up to four variables. Of course, this can be more complex and will split the traffic into thirds or fourths. This may potentially create a less accurate result, or one in which the outcome is more difficult to interpret. To ensure a proper result, a test can range anywhere from a few days to a few weeks.

Recently, the use of AI technology in the digital marketing industry has expanded exponentially. Artificial intelligence robots have been able to perform the functions of A/B testing with a high amount of efficiency. The advantages of using AI technology for this type of testing are many and varied. An artificial intelligence has the capacity to perform at a significantly greater speed than any human ever could. In a test where an AI played a game of rock-paper-scissor with a human opponent, the AI was able to determine the winning hand gesture in less than a second. Given the length of time required to properly perform an A/B test, the use of an AI is invaluable here. As well as speed, they are useful for cost efficiency and accuracy. An AI need not use any assumptions or guesswork. In addition, it is capable of easily testing multiple variables and concisely determining an accurate result.

While these AI technologies have not been perfected, their use has provided significant advantages for e-commerce industries. Many companies have already put them to use with great success. With continued AI application, their efficiency and learning capabilities can only increase from here.

The Successes Of Don Ressler As A Tech Innovator And Brand Builder

Don Ressler is a leading entrepreneur and innovator of e-commerce fashion giant, TechStyle Fashion Group. He has a long-standing track record in successful technology startups and brand building. Some of the companies he has built or contributed to the development include, Alena Media, and Intelligent Beauty.

Don Ressler is a founding member of TechStyle, and a co-CEO, alongside his long-term business partner, Adam Goldenberg.

Previously JustFab Inc., TechStyle rebranded in 2016, and the new name adequately embodies what the company stands for as a fashion brand that utilizes technology to create unforgettable consumer experiences using digital commerce.

The firm is based in El Segundo, California because the area offers sufficient space for physical and product expansion on The reason for this was that the potential for online sales and marketing platforms in the region was relatively unexplored.

Today, the firm runs an online subscription membership platform that offers fashion products from some of its subsidiaries such as ShoeDazzle, JustFab, Fabkids, and Fabletics.

JustFab (now TechStyle) was founded in 2010 as an online subscription-based fashion retailer, as the third company under Intelligent Beauty.

The company has received over $250 million in funding from major investors such as the Passport Special Opportunity Fund, Technology Crossover Ventures, Shining Capital, Matrix Partners, and Intelligent Beauty, the parent organization on Zimbio.

Owing to the firm’s ability to drive unique and innovative fashion strategies at,%20Inc., Kimora Lee Simmons joined the company in 2011 as creative director and president. Her knowledge in fashion and her commitment to her work is what has driven the growth and development of the entity, alongside the quality of service and product design.

In 2013, JustFab acquired children’s clothing subscription service, FabKids, European fashion site, The Fab Shoes, and rival shoe entity, ShoeDazzle. The acquisitions significantly expanded JustFab’s client base into foreign markets in Germany, Spain, France, and Canada.

In the same year, JustFab was able to open its first physical store location, with more set to be launched.

The year also marked the launch of fashion athletic wear brand, Fabletics, in collaboration with Hollywood star, Kate Hudson. Fabletics was that fastest growing brand under the JustFab collective in 2015.

JustFab has other notable collaborations with personalities such as Ellie and Blair Fowler, and Avril Lavigne.

Today, TechStyle is an all-inclusive brand. The reason is that JustFab and Fabletics, have recently launched a men’s line, as well as an all-size clothing campaign.

Don Ressler is a tech innovator who aims at creating the world’s most coveted fashion entity through TechStyle. The personalized service and high-quality clothing provided at very affordable rates are what keep consumers coming back for more.

Category: CEO

OSI Group – The Champion In Food

At some point during our lives we want to eat food that is different from what we normally eat, and we want that food to be delicious. This concept is provided by OSI Group because they focus on using foods that are different and have a high quality taste.


OSI Group offers custom food processing that works with foods that have a good taste. They work with meats, vegetables, fruits, and other proteins like eggs when they are having unique demands of their customers. Their characteristics are innovation, experience, experts and modern equipment, quality and possibility to distribute custom food solutions anywhere in the world.


More than hundreds years ago, Otto Kolschowsky founded OSI Group in the Chicago area.

Today, OSI Group is one of the largest privately held food processing companies in the world, based in Illinois.


Last year, OSI ranked #58 on the 2016 Forbes list of America’s largest private companies.

For the third time OSI Group won the 2016 Globe of Honour by the British Safety Council. The company also won the Globe of Honour in 2013 and 2015.

Last year, they purchased Baho Food, Tyson Food Plant and Flagship Europe. When they purchased Flagship Europe his President David G. McDonald said that the company every day are working on the new opportunity for their customers. Every day, OSI Group are searching new ways for promoting and improving theirs products with distinctive quality.

They are one of America’s Top 100 Food Companies because they have good relation price-quality.

Get Reliable Reputation Management

If you are worried about how you are perceived online, then you need to enlist the services of a reliable online reputation management firm.

The internet has challenged the ideas on private and personal identities. Individuals are more exposed through connection to a variety of social media sites.

If you are a business owner or company executive, you are probably aware that having a good reputation online is extremely important for business growth and success. Most people in today’s digital business environment go online when they want to find out about any company, product or service, or if they require information regarding a specific topic.

Online reputation management is a public relations tool used by firms and individuals to shape the way they are perceived online. It involves looking for out references, interacting with professionals online, generating positive references and content, and addressing detrimental content found online.

An extremely open profile and visibility online leave you prone to scathing personal attacks from competitors and rivals. It is important to take proactive steps to protect yourself and your organization. There are many tools and resources out there to help you take control of your online reputation and ensure that only positive reviews show up when your name or your company is searched online.

A number of enterprises offer this service for a fee and some companies maintain an online Reputation Defender office in their public relations department, with one or more full-time staff members responsible for taking care of the firm’s presentation online.

Some companies offer programs that will bury or hide negative reviews and commentary, normally by generating favorable content to force negative reviews further down in search engine rankings. However, this is only one element of online reputation management.

Most customers expect companies to interact online, making a social media specialist a requirement for firms that want to interact fully with customers, and organizations can use both negative and desirable reviews as tools for improvement.

Take the time to research reputation management firms and choose a company that has an established history of rendering excellent services to clients.


FreedomPop: About The Service And Review Of It

FreedomPop is a company that offers free wireless internet and mobile phone service. It has grown in popularity and continuing to grow. Here is more information about the service, as well as a short review.

About FreedomPop
The company is based in Los Angeles, California and they provide mobile and internet services. FreedomPop offers free mobile services, which includes text, voice and data. They also sell tablets, mobile phones and various broadband devices.

Stephen Stokols and Steven Sesar founded the company, which is backed by DCM Capital, Intel, Atomico, Mangrove, Partech Ventures and Axiata. Since launching, FreedomPop has raised over $100 million, which includes $50 million Series C in the beginning of 2016.

Sprint’s network is what the company uses in the United States. They also have plans to expand to the United Kingdom, using Three’s network.

FreedomPop Review
Signing up for the service is easy, and all you have to do is enter your email address and zip code to find out if they offer the service in your area. After you do this, you can choose a plan, but there’s contracts, which means you can cancel any time. The free plan provides you with 500MB of data per month, and there other plans include 2GB and 4GB per month. Also, There are seven devices you can purchase from FreedomPop and they are all affordable and have their own set of benefits.

One of the best things about FreedomPop is you can earn extra data. One way to do it is to check to see if anyone you know is using the service, and then you can connect with them if they are. This allows you and the person you know an extra 10MB per month. You can also invite people to join and use the service.

Another way to get free data is to complete offers, download software and take surveys on FreedomPop’s website. You should create a free email account with Hotmail, Gmail or Yahoo if you want to complete offers to earn free data.

The bottom line is FreedomPop is a good service and they offer a basic plan that provides you with free data. Give them a try to find out just how good they are, if their service is available in your area.


Jose Borghi: The Drawbacks of Inbound and Content Marketing

In the corporate world, advertising is widely believed to be the soul of business. This maxim has is often used interchangeably with another one, which states that content is the backbone of business on Each passing day, more companies come up with ways of marketing their content. More often than less, content marketing is accompanied by inbound marketing. However, many entrepreneurs expect quick results whenever they launch an advertisement campaign. There is need to first understand the concepts of inbound marketing and content marketing.

Demystifying Inbound Marketing and Content Marketing

Mullen Lowe Brasil founder and CEO, Jose Borghi states that inbound marketing is simply a business strategy that seeks to attract the audience by delivering products and services that solve a prevailing problem. Simply put, inbound marketing involves the delivery of relevant content to the audience. It is through such a high level of commitment that a brand can easily gain market leadership in its field, and customer trust.

On the other hand, content marketing mainly involves propping up content that has been delivered by inbound marketing strategies. Mr. Borghi advises companies to be careful as far as the formulation of these marketing strategies is concerned. Many entrepreneurs get excited by the prospect of getting more clients. This often makes them formulate poorly planned strategies that fail in the end. This highlights the importance of evaluating all concepts, and having an understanding of the market.

How to Formulate a Marketing Strategy

The advertising guru advises marketers to be smart when coming up with inbound and content marketing strategies. It is important to understand that any content that will be published on websites, blogs, and social media pages will either earn a company points, or make it lose its reputation.

The content should not only be interesting but also market oriented. This will go a long way in improving SEO optimization. The CEO of Lowe Mullen Brazil similarly points out that there is great importance in disclosing the content and material in numerous areas since it boosts the perceptibility of a firm.

About Jose Borghi

Jose Borghi is regarded as the most successful entrepreneurs in the Brazilian ad scene. As an advertiser, he is credited with the creation of advertisements that captured the imagination of the entire nation. Jose Borghi’s most prolific work is Mammals Parmalat, a feature film featuring children dressed like animals. The ad was meant to increase public participation in wildlife conservation. It was a major hit among Brazilians, and helped establish Mullen Lowe as the go-to Brazilian ad agency.

Enjoy beautiful and strong hair courtesy of WEN Cleansing Conditioners by Chaz Dean

The old adage ‘first impressions count a lot’ rings true in present times. In fact, people are nowadays judged based on how they look. For women, the first thing that people are highly likely to notice about them is their hair. A woman struggling with dry, damaged hair could spend whatever it costs for a hair product that would produce magic on her hair. Thanks to Chaz Dean, women can now benefit from the use of WEN Cleansing Conditioners to treat bad hair. Indeed, WEN’s Cleansing Conditioners are a perfect, healthy alternative regarding the way women care for their hair.

WEN Cleansing Conditioners guarantee you a beautiful, sparkly, and healthy-looking hair. Basically, they include a five-in-one formula which replaces the need for your conditioner, shampoo, deep conditioner, leave-in conditioner, and detangler. In other words, you have five products all contained in one bottle. For any woman seeking to simplify their hair care routine, it is time they try this outstanding formula. Free of harmful sulfates such as sodium lauryl sulfate, WEN Cleansing Conditioner leaves your hair strong, shiny, moisturized and manageable. You can be sure your hair will not lather.

In terms of use, first rinse your hair thoroughly. Then apply pumps of WEN to your scalp and hair. Massage carefully into hair and leave it to settle as you take a shower. Afterward, rinse thoroughly while massaging your scalp and hair.

Chaz Dean is one of the pioneers in the hair and beauty industry for more than 20 years. Apart from boasting of a client list involving famous personalities in Hollywood, Dean introduced WEN, a brand of creative hair treatments dedicated to eradicating the lasting effects of a number of lathering shampoos. At the moment, Chaz Dean’s collection on Guthy-Renker comprises of a variety of natural products including natural herbs as well as botanical to add in gloss, moistness, and strength to hair.

Product link:

James Dondero Helps Others

There are a lot of companies that walk a fine line between running a business and a charity. For James Dondero, one of the most exciting aspects of running a company is the positive impact he can make in the local community. Many customers look up to the influence that he has in the Dallas area.

According to NexBank, James Dandero has helped a variety of people over the years get to the next level with their finances. In addition, he has helped a lot of schools improve their education given to students.

This is an area that James is really passionate about. He believes that education is one of the best ways to get people out of poverty. He recently announced a giving challenge where he would donate his own money if the goals were reached.

Financial Planning

Running a financial planning business is not an easy thing to do. A lot of the people who need help the most are those who cannot afford to pay for the services. James Dondero does his best to help other people and continue to be profitable over the long term.

There are a lot of people who have asked him about how he has grown Highland Capital so quickly. If you want to take things to the next level in your life and career, he is a great person to learn from. Over the long term, James Dondero knows how to impact the lives of other people.

James Dondero

From the time he was in college, James Dondero knew that financial planning is the industry he wanted to work in. However, he never dreamed that he would be leading a company as large as Highland Capital. Over the years, he has done a great job of investing in the right areas to grow the business.

There are a lot of people who look up to the success he has had in a short period of time. If you want to make an impact on the world, James Dondero is a great person to learn from.

Entrepreneurship Discussed By Lime Crime’s Doe Deere

Doe Deere

Doe Deere has been one of the rising stars of the cosmetics industry for a few years now, but has recently received her biggest accolade in being named to the list of top female entrepreneurs by Self Made Magazine. Deere embarked on her career journey to the top of the cosmetics industry by selling her own clothing designs via Online marketplaces, Deere is still shocked the Lime Crime name has remained in place after choosing it on a whim before understanding the need for a proper Online image and brand for her company.

After completing her fashion education in the fashion capital of New York, Doe Deere moved across the nation to Los Angeles to start a music career and hoped to establish her own fashion line. Deere would eventually start her own line selling one off designs over the Internet and believes the opportunities to find success Online were greater in the past; the pressure to build a successful brand quickly is much greater in the second decade of the 21st century than it was at the start of the new millennium.

Doe Deere has become a trailblazer for many of the more established brands in the cosmetics industry who are still struggling to understand how to use the latest media options available to all. In her role as the face of Lime Crime Doe Deere is seeking to maintain close links to the followers she refers to as unicorns in her social media posts; the close links the CEO of Lime Crime has cultivated have seen her give makeup creating tutorials via Online videos as she has looked to inspire the next generation of cosmetics entrepreneurs to follow in her footsteps.

One area that has been of major importance to Doe Deere is the continued growth of the company and its Online presence, which includes the individual choices made by Lime Crime followers in using the cruelty free cosmetics of the brand are often published on the social media platforms of the company. Deere believes the link she has with her followers is an important part of growing her business as she looks to continue the inroads she has made as a cosmetics professional over the course of recent years.

Watch Doe Deere at PHAMExpo

Brian Bonar Is The CEO That Has It Figured Out

There are few, if any, CEO’s out there like Brian Bonar. There is a reason why he has been the CEO and chairman of Dalrada Financial Corporation for a decade. He knows what he is doing and he knows how to bring the best out in people. That is how someone gets the job done.

As with any job, the CEO is the one that needs to have his finger on how things are running at the job. He needs to know if the team is having high morale and if they are performing to the best of the abilities. He also needs to focus on doing his job at the same time.

It can be a lot for someone to handle, but someone like Brian Bonar loves the job right now as much as he did the first time. He enjoys coaching people up, which is another aspect of the job. He loves taking someone that has talent but they might know how to harness that talent and get the most out of it and they might be lacking in confidence. He takes it upon himself to motivate them, excite them, and show them what they can do and how they can do it. After that, he lets them roll with the punches, as he has confidence in them.

This type of leadership ability is why Brian Bonar was recently named Cambridge Who’s Who® Executive of the Year in Finance ( Two men and two women receive this award every year, so someone must be do something that stands out to the people voting.

His leadership has stood out to them. He has incredible patience and he truly has it figured out as CEO and chairman. He knows how to do his job to the best of his abilities and he knows how to surround himself with other people that know what they are doing as well. A lot of people try to get by with just hard work and hard work only. They wear themselves out and run themselves in the ground.

Brian Bonar is smart enough to know it is OK to have a team and not everything has to fall on his plate. He listens to input from everyone and takes it into consideration and it is a group effort with him leading the way. That is how he has enjoyed his thirty years in the financial sector in management positions.

These are high ranking jobs for high-profile jobs. However, Brian looks forward to the work he does and feels as though it makes a positive impact on the lives of his clients. He does it because he loves it and he feels as though it is something that needs to be done the right way.

Category: CEO