Doe Deere has been one of the rising stars of the cosmetics industry for a few years now, but has recently received her biggest accolade in being named to the list of top female entrepreneurs by Self Made Magazine. Deere embarked on her career journey to the top of the cosmetics industry by selling her own clothing designs via Online marketplaces, Deere is still shocked the Lime Crime name has remained in place after choosing it on a whim before understanding the need for a proper Online image and brand for her company.
After completing her fashion education in the fashion capital of New York, Doe Deere moved across the nation to Los Angeles to start a music career and hoped to establish her own fashion line. Deere would eventually start her own line selling one off designs over the Internet and believes the opportunities to find success Online were greater in the past; the pressure to build a successful brand quickly is much greater in the second decade of the 21st century than it was at the start of the new millennium.
Doe Deere has become a trailblazer for many of the more established brands in the cosmetics industry who are still struggling to understand how to use the latest media options available to all. In her role as the face of Lime Crime Doe Deere is seeking to maintain close links to the followers she refers to as unicorns in her social media posts; the close links the CEO of Lime Crime has cultivated have seen her give makeup creating tutorials via Online videos as she has looked to inspire the next generation of cosmetics entrepreneurs to follow in her footsteps.
One area that has been of major importance to Doe Deere is the continued growth of the company and its Online presence, which includes the individual choices made by Lime Crime followers in using the cruelty free cosmetics of the brand are often published on the social media platforms of the company. Deere believes the link she has with her followers is an important part of growing her business as she looks to continue the inroads she has made as a cosmetics professional over the course of recent years.
Watch Doe Deere at PHAMExpo